Internet Marketing Made Easy
Internet Marketing Doesn’t Happen by Itself
Your Business Needs A Structured Internet Marketing Plan
Your business needs internet marketing as one of the most efficient ways to promote your web presence. Newspapers, TV, Yellow Pages and Direct Mail don’t work any more but can still take big chunks from your business marketing budget. Use a targetted, focused and well thought out plan to maximize your internet marketing efforts. Expert time proven methods can still save your web marketing efforts.
It’s Initially About Your Web Page Design
Search engine friendly design is essential to your internet marketing efforts. A properly designed page will include:
- A title that is easy to read and includes your main keyword (preferrably at the beginning)
- A meta description that is naturally worded, no more than 160 characters and ends with a plan of action (ex: Get a free website evaluation now)
- Meta keywords (yes, Bing still likes keywords) that start with your main keyword and only includes five or six closely related keywords or keyword phrases
- Your keyword listed in the content of your webpage at 2-3% of the total word count
- Quality content of at least 350 words that wil keep your website visitors engaged
Other Pieces Of The Puzzle
The webpage design needs to come first but there are many more pieces to the puzzle. For your internet marketing efforts to pay off for both organic and paid high-rankings with the search engies, you must also:
- Enhance your internet marketing program with a social media presence (Facebook, Twitter, YouTube, etc.)
- Make ongoing efforts to receive backlinks from other sites (blogs, Stumble Upon, Digg, Squidoo, Hubpages, etc.)
- Use continuous strategies with your face-to-face contacts to promote your website
- Provide yourself with front-page search result rankings through AdWords and adCenetr if you cannot receive them organically
Internet marketing isn’t a single process or solution but it contains many aspects to become truly successful. The first thing you need to do is to commit to the idea that your business does need internet marketing.
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